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10.09.2005, ClientHouse implements a worldwide CRM solution for Bio-Rad LaboratoriesAs a worldwide-operating biotech company with branches in America, Asia, and Europe, Bio-Rad recognized the advantages of an on-demand CRM solution, and was an early adopter of an international salesforce.com solution.
In the next implementation phase, all European Bio-Rad branches will be integrated into this successful CRM strategy.
The key aspects of this project are:
- The integration of all European business process into a central CRM strategy that accounts for regional differences in business processes
- The implementation of a unified international sales process with Opportunity Management and real time hierarchical sales prognoses.
- The migration of all regional CRM data sources into a centralized salesforce.com CRM system.
Bio-Rad has commissioned Clienthouse to lead all of its projects in central Europe.
About Bio-Rad Laboratories Inc.:
Bio-Rad is an international manufacturer of products for biological research and clinical diagnostics. With the help of a network of 30 subsidiaries, Bio-Rad serves thousands of customers in industry and research worldwide.
Bio-Rad is an international manufacturer of products for biological research and clinical diagnostics. With the help of a network of 30 subsidiaries, Bio-Rad serves thousands of customers in industry and research worldwide.
About ClientHouse:
ClientHouse is a consulting firm for Customer Relationship Management (CRM), with a focus on management consulting, process optimization and technology advice. ClientHouse supports national as well as international companies with the implementation and optimization of customer management and customer loyalty strategies in the field of marketing, sales and service. In order to provide an effective response to customer requirements ClientHouse uses the latest technologies of leading vendors.
ClientHouse is a consulting firm for Customer Relationship Management (CRM), with a focus on management consulting, process optimization and technology advice. ClientHouse supports national as well as international companies with the implementation and optimization of customer management and customer loyalty strategies in the field of marketing, sales and service. In order to provide an effective response to customer requirements ClientHouse uses the latest technologies of leading vendors.
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