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02.06.2006, Spirit of the Ocean - CRM implementation at MarinepoolThe MARINEPOOL sport article GmbH & CO. KG from Munich is a well-respected producer and distributor of high quality utility wear, especially in the sailing and water sport environment. For their Europe-wide CRM implementation, Marinepool trusted the experience of ClientHouse.
For the technical realization salesforce.com’s proven CRM solution has been used.
Some key points of this project:
- Administration of Sales network at Marinepool via Contact and Activity Management
- Transferring of catalog orders and dealer recruiting via Lead Management
- Handling of vendor orders via Sales Management
- Providing field staff with an offline CRM version
Markus Beiber, International Sales Manager at Marinepool, said:
"ClientHouse is a company we have had only good experiences with. We've been impressed by the high level of recognition of our wants and the good customer service provided by the entire team. Through ClientHouse’s services we were able to customize salesforce.com’s CRM system according to our needs and the implementation was carried out in a fast and unbureaucratic way."
André Klose, CEO at ClientHouse, added:
"Speaking as a sailor, it’s a special pleasure that Marinepool ordered their CRM implementation at ClientHouse. In my opinion, Marinepool sees the biggest advantages in the sales department. Because of flexible and easy-to-do data synchronization to the central CRM system, sales representatives have all the important information about their customers."
About MARINEPOOL sport articel GmbH & Co. KG:
Marinepool is a leading producer of maritime & outdoor fashion and sailing equipment. As an official sponsor, Marinepool supports national and international sailing events and promotes young talent.
Marinepool is a leading producer of maritime & outdoor fashion and sailing equipment. As an official sponsor, Marinepool supports national and international sailing events and promotes young talent.
About ClientHouse
ClientHouse is a consulting firm for Customer Relationship Management (CRM), with a focus on management consulting, process optimization and technology advice. ClientHouse supports national as well as international companies with the implementation and optimization of customer management and customer loyalty strategies in the field of marketing, sales and service. In order to provide an effective response to customer requirements ClientHouse uses the latest technologies of leading vendors.
ClientHouse is a consulting firm for Customer Relationship Management (CRM), with a focus on management consulting, process optimization and technology advice. ClientHouse supports national as well as international companies with the implementation and optimization of customer management and customer loyalty strategies in the field of marketing, sales and service. In order to provide an effective response to customer requirements ClientHouse uses the latest technologies of leading vendors.
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