25.09.2006, CRM for Cooperation between UniversitiesClientHouse supports five universities in Thuringia (a state of Germany) by implementing a CRM solution which allows for a joint development and the coordinated sales of educational offerings. Since the beginning of September the Universities of Erfurt, Jena, Nordhausen, Schmalkalden and Ilmenau are working together on a common platform within the scope of the VestewiT project.
Salesforce.com’s CRM solution will be used for managing leads and participants. Through the help of a web-based application, information entered on the website of the Bildungsportal of Thuringia are automatically submitted and stored in the CRM system. Despite the different locations of the universities, all employees have access to relevant customer information.
ClientHouse assisted with:
- Introduction and Consulting Workshop
- Performing a System Requirement Analysis
- Customizing the CRM solution tailored to the needs of the cooperation
- Implementation in the areas of Lead Management, Contact and Activity Management as well as Web Integration
- Train-the-Trainer Workshop
- Support
Holger Böhm, Project Manager at VestewiT, says:
„Thanks to ClientHouse’s competent consulting services and the professional implementation of our CRM project, our staff is able to access important information from a web-based CRM solution – regardless of time and place – and can manage procedures in a fast and effective manner. This allows the universities that participate in the project to profit from an enlargement of possibilities in the area of further education.“
Norbert Ehrich, Project Leader at ClientHouse, added:
„The usage of CRM within network structures spread over different universities is another interesting area of application. This project shows once more how many possibilities exist to utilize CRM. The major workflows have been designed in a close cooperation with the project partners to tailor the CRM system to the specific needs. In addition, the intensive user trainings have formed the base of a successful use.“
About VestewiT:
In the sector of scientific further education the VestewiT project is one of 15 nationwide projects that are supported by the German Federal Government (Ministry of Education and Research). The network is a cooperation of five universities in Thuringia under the direction of the Technical University of Ilmenau and the Education Portal of Thuringia.
In the sector of scientific further education the VestewiT project is one of 15 nationwide projects that are supported by the German Federal Government (Ministry of Education and Research). The network is a cooperation of five universities in Thuringia under the direction of the Technical University of Ilmenau and the Education Portal of Thuringia.
About ClientHouse
ClientHouse is a consulting firm for Customer Relationship Management (CRM), with a focus on management consulting, process optimization and technology advice. ClientHouse supports national as well as international companies with the implementation and optimization of customer management and customer loyalty strategies in the field of marketing, sales and service. In order to provide an effective response to customer requirements ClientHouse uses the latest technologies of leading vendors.
ClientHouse is a consulting firm for Customer Relationship Management (CRM), with a focus on management consulting, process optimization and technology advice. ClientHouse supports national as well as international companies with the implementation and optimization of customer management and customer loyalty strategies in the field of marketing, sales and service. In order to provide an effective response to customer requirements ClientHouse uses the latest technologies of leading vendors.

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