Deutsch
back
18.03.2009, poor marks for CRM – expectations were missedWithin the majority of companies that implemented a CRM solution the expectations could not be met. In most cases the reason why is not the applied software but rather owed to intra-company weaknesses.
The new German internet portal 360Insight www.360insightportal.de starts at this point. Thanks to the CRM test* developed by ClientHouse the participants can immediately figure out how well their company operates in terms of CRM and they have the opportunity to identify unused potentials to perform better. This is a good opportunity to find out how their CRM performance comes off in the Best-Practice Benchmark. Furthermore the internet portal offers a practice guide with useful hints, a fundamentals manual, and many more compact information about CRM that can be downloaded for free.
Despite the fact that CRM technologies are becoming more and more efficient most companies are dissatisfied with their CRM solution. A main issue is that a CRM solution generally is just as good as the company’s CRM strategy.
Alexander Woelke, CEO of Woelke von der Brüggen GmbH and portal provider:
„The ideally aligned CRM strategy efficiently coordinates customer-relevant business processes with technologies established for process executions, and also has to be positioned in the operation of all employees.”
André Klose, CEO of ClientHouse:
„Using the portal CRM decision makers find out whether their company is best possible positioned in terms of their CRM strategy and all related processes and systems, which factors and best practices are crucial in the competition, and how they can realize this approach best.”
Directly after having answered the eight questions, which takes less than ten minutes, the participants receive a first overview about the current strengths and weaknesses of their customer relationship management including sales controlling, finance analysis and marketing management. If desired the attendees get a free detailed analysis of their situation with a concrete, directly transferable recommended course of action as PDF file.
The first results of the CRM survey show:
- Restricted data access: 42% have a centralized data management but only 35% have remote access to these important customer data
- Lack of data quality: More than 70% of the companies have duplicates in their database.
- Need to improve the acquisition of new customers: Only 33% of the respondents cover all sources of the acquisition of new customers with their CRM system.
- Insufficient performance measurement: 67% cannot measure their success in any way.
- Missing automization in marketing: 60% of the companies cannot target-oriented and efficiently address relevant customers.
- Hidden potentials in sales controlling: 79% of the respondents do not use the potential of easy and individual sales forecasts.
- Unexploited sales potentials: 71% are not able, to directly identify sales potentials.
- Individualized analytics are essential in customer management: Only 34% completely use technical possibilities.
*the test is only available in German
About Woelke von der Brüggen GmbH
For more than 10 years Woelke von der Brüggen is focusing primarily on medium-sized businesses in the area of marketing and sales in the German-speaking countries. The consulting and service company for the technology industry possesses an powerful relationship network and a competent knowledge of respective markets and decision makers in the area of medium-sized businesses and SMB.
When developing its marketing strategies the company uses its widely ramified network to all relevant market players and includes all information sources to offer their customers a marketing concept that meets the specific requirements. Thereby the consultants make use of the complete marketing mix – from the conception and creation to the generation and production of all marketing materials. If desired the company additionally offers a complete marketing outsourcing.
For more than 10 years Woelke von der Brüggen is focusing primarily on medium-sized businesses in the area of marketing and sales in the German-speaking countries. The consulting and service company for the technology industry possesses an powerful relationship network and a competent knowledge of respective markets and decision makers in the area of medium-sized businesses and SMB.
When developing its marketing strategies the company uses its widely ramified network to all relevant market players and includes all information sources to offer their customers a marketing concept that meets the specific requirements. Thereby the consultants make use of the complete marketing mix – from the conception and creation to the generation and production of all marketing materials. If desired the company additionally offers a complete marketing outsourcing.
About ClientHouse GmbH
ClientHouse is a consulting company for Customer Relationship Management (CRM), with a focus on management consulting, process optimization and technology advice. ClientHouse supports national as well as international companies like Audi, Baxter, Dallmayr, Mercedes-AMG, RedDot, and TELES with the implementation and optimization of customer management and customer loyalty strategies in the field of marketing, sales and service. In order to provide an effective response to customer requirements ClientHouse uses the latest technologies of leading vendors, such as salesforce.com.
ClientHouse is a consulting company for Customer Relationship Management (CRM), with a focus on management consulting, process optimization and technology advice. ClientHouse supports national as well as international companies like Audi, Baxter, Dallmayr, Mercedes-AMG, RedDot, and TELES with the implementation and optimization of customer management and customer loyalty strategies in the field of marketing, sales and service. In order to provide an effective response to customer requirements ClientHouse uses the latest technologies of leading vendors, such as salesforce.com.
more
