Marketing automation features of CRM allow you to offer products and services to countless customers without losing sight of the special needs of each individual.

Objectives

• Selection of target groups
• Conducting targeted marketing campaigns via all communication channels (e.g. exhibition, letter, phone and email)
• Identifying customer needs
• Reducing marketing costs
• Providing marketing reports as a basis for decisions

Technical Assistance

Target Group Selection - CRM allows you to segment customers using very precise criteria and to contact them according to your business needs.

Campaign Management - CRM is a step-by-step guide for planning, conducting and controlling your campaigns as well as for monitoring the campaign success.

Lead Management - When using CRM you will never miss a sales opportunities again. Whatever the source, via contact form, website, fare or email, all leads will be handled by a single system. This way all customer enquiries stay transparent until they are answered, qualified and then automatically forwarded to the sales department for further processing.

Marketing Analysis - Use reports and dashboards as a precise tool to evaluate your campaigns in order to further refine target segments for future marketing activities.